Our team comprises highly skilled nonprofit professionals with a proven track record of success — serving some of the largest nonprofit organizations in the industry. Aligned with our senior leadership, our team balances their approach to ensure seamless collaboration.
We believe that data is king and we utilize proprietary analytic tools to help create sophisticated reporting that looks at every aspect of a nonprofits donor acquisition program.
We offer an unbiased approach to data selections, backed up by results that deliver the highest ROI back to the client
We partner with all the coops to create effective models and using our combined spend to negotiate pricing
We incorporate matchback and long term value or net into our response analysis and future recommendations
We develop strategies to breathe new life into lapsed and deeply lapsed pools
We work with organizations to identify and target audiences across multiple tracks and creative packages
We strive to ensure all data exchanges with other organizations or the Co-ops are equitable and that are clients are reaping the appropriate benefits
NONPROFIT TEAM
Brianna Lowden
Account Manager, Donor Acquisition
Kurt Alfi
Sr Manager Data, Management / Delivery
Jerry Fournelle
Sr Manager, Data Management / Delivery
Ashley Moore
Sr Account Director, Donor Acquisition
Jill Amato
Account Manager
John Goodale
Director, Operations & Analytics
Kerry Fischette
Vice President, Account Management
Larra Sexton
Data Marketing Analyst
Mike Auriemma
Sales Director
Nancy Koricki
Lead, Sales Operations
Committed to the fair treatment of all people.
Equity, Diversity & Inclusion: Three very important words that are at the core of what we as a company stand for, and what we as a society strive to improve upon. Silence on these issues is not acceptable as we are all responsible for shaping our community for the better.
EQUITY
In policy, practice and position
DIVERSITY
Of people, perspectives and backgrounds
INCLUSION
Of people, perspectives and backgrounds
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Jason Bier
Chief Privacy Officer & Legal Counsel
Founder of Federation for Internet Alerts, winner of the Humanitarian Award by the International Centre for Missing and Exploited Children. Nonprofit work with The International Centre for Missing & Exploited Children. Oversees all Adstra legal matters with a focus on data and consumer privacy as well as internet best practices.
Britt Vatne
President
Account Management
Served as the Direct Marketing Fundraisers Association President and current board member. Co-Chaired the ANA DC Nonprofit & Chicago Nonprofit. Served on the planning committee for the ANA DC Nonprofit. Part of the DMAW team that drafted the “Standards of Conduct for Nonprofit List Rentals & Exchanges”
Tom Fleming
Senior VP Donor Acquisition
Co-Chair for the 2013 DMA Nonprofit Conference. Serves on the Education Committee for The Nonprofit Alliance. Frequent speaker for the DMFA and DMAW DM 101 Educational Workshops.
Alicia Abels
Vice President Donor Acquisition
Senior fundraising strategist serving a diverse group of non-profits including some of the nation’s Top 50 charities. Frequent volunteer with the DMAW Bridge Conference and the DC Nonprofit DMA Conference. DMAW Data Strategy Forum Membership Committee.
Susan Packard
Vice President New Business & Data Management
Frequent volunteer at industry functions including The Bridge Conference, Chicago and Washington DC Nonprofit. Member of the 2000 TNPA Webinar Committee. 25 years industry experience. Data manager for larger nonprofits across Health, Human Services and Animal Welfare sectors.